LWT station idents of the 2000s
A look at London Weekend Television's production, presentation and local station idents from the 2000s.
LWT 'videowall' station ident, 2000
Copyright © London Weekend Television/ITVplc
The 'videowall' idents ran from 2000 to 2002. This was the final 'LWT ident' package and was very much the station's last hurrah - dynamic and upbeat by comparison with the bland and repetitive hearts look used by the other Granada-owned stations. |
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LWT 'formula one' videowall ident, 2000
Copyright © London Weekend Television/ITVplc
The formula one motor racing version of the videowall ident. |
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LWT 'serious' videowall ident, 2000
Copyright © London Weekend Television/ITVplc
The 'serious' version of the LWT videowall ident, used before news, documentaries and for general continuity in the event of a major catastrophe or a Royal death. |
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LWT disappeared as an on-air brand on October 28 2002 when ITV bosses decided to introduce a unified on-air look across the country. It seems a shame that such a distinctive and valuable television brand should be consigned to the scrapheap although it looks highly unlikely that it will ever return to our screens.