LWT station idents of the 1990s
A look at London Weekend Television's production, presentation and local station idents from the 1990s.
LWT main station ident, 1992
Copyright © London Weekend Television/ITVplc
London Weekend Television was never averse to dual-branding with 'ITV' but the station appeared to get itchy feet with the corporate look and returned its own brand name to star billing with this ident, 'flying blocks'. |  |
LWT main station ident, 1992
Copyright © London Weekend Television/ITVplc
This ident, called 'flare' was introduced and used in tandem with 'flying blocks' until 1996. ITV branding was dropped from both these idents in 1994. | |
LWT Christmas station ident, 1994
Copyright © London Weekend Television/ITVplc
A Christmas version of LWT's 'flying blocks' ident | |
LWT main station ident, 1996
Copyright © London Weekend Television/ITVplc
In 1996, LWT tweaked its logo, dropping the three stripes and designating each letter with a solid colour. This is the main ident and was at the vanguard of one of the last great ITV regional station ident packages. | |
LWT main station ident (long), 1996
Copyright © London Weekend Television/ITVplc
The longer version of the 1996 ident with 'subtitles' dog . | |
LWT 'formula one' station ident, 1996
Copyright © London Weekend Television/ITVplc
The 'formula one' version of the 1996 LWT ident. | |
LWT 'soccer' station ident, 1996
Copyright © London Weekend Television/ITVplc
The soccer version of the 1996 LWT ident. | |
LWT cyclic/bumper station ident, 1996
Copyright © London Weekend Television/ITVplc
This ident was used for continuity links, immediately before commercial breaks. | |
LWT 30th anniversary station ident, 1998
Copyright © London Weekend Television/ITVplc
This ident was part of a package of 30th anniversary versions of the ident used throughout the birthday weekend in August 1998. | |
LWT Christmas station ident, 1998
Copyright © London Weekend Television/ITVplc
LWT's Christmas ident from 1998 . | |
LWT full station ident theme
Copyright © London Weekend Television/ITVplc
This is the full theme to the 1996 LWT ident, in glorious stereo. The video accompanying it is a montage of the ident and break-bumper from the same era, produced by us as a bit of fun, and not ever broadcast. | |
LWT ITV hearts ident, 1999
Copyright © London Weekend Television/ITVplc
ITV's next attempt at corporate branding across the network was introduced in January 1999. The 'hearts' look was criticised by many and it certainly seemed bland compared to LWT's usual impressive efforts. It just wasn't upbeat enough for the weekend contractor and was changed for the more exciting 'videowall idents' after just one year. | |
LWT ITV hearts ident v2, 1999
Copyright © London Weekend Television/ITVplc
Another version of the hearts ident, often used as a cyclic ident for continuity announcements. | |
LWT ITV hearts ident v3, 1999
Copyright © London Weekend Television/ITVplc
Another version of the hearts ident with one of the several filmed 'action' form-ups. | |
LWT ITV hearts ident (unused)
Copyright © London Weekend Television/ITVplc
Before the introduction of the corporate 'hearts' look in 1999, several experimental test versions of the ident were produced although not aired. This LWT example is interesting but, in reality, couldn't be less appropriate for a station like LWT. A grey, windswept, rural scene couldn't be less London Weekend if it tried! | |
Another LWT ITV hearts ident (unused)
Copyright © London Weekend Television/ITVplc
Another experimental LWT ident, never broadcast, but tried out before the introduction of the hearts look in 1999. | |
LWT ITV hearts Christmas/Millennium ident
Copyright © London Weekend Television/ITVplc
Used across Christmas 1999 and New Year 2000, this festive ident was the last time the ITV hearts look would be used on London Weekend Television which started the new millennium with a new look. | |