LWT station idents of the 1990s

 

A look at London Weekend Television's production, presentation and local station idents from the 1990s.



 


LWT main station ident, 1992

Copyright © London Weekend Television/ITVplc

lwt main station ident 1992

London Weekend Television was never averse to dual-branding with 'ITV' but the station appeared to get itchy feet with the corporate look and returned its own brand name to star billing with this ident, 'flying blocks'.
video

LWT main station ident, 1992

Copyright © London Weekend Television/ITVplc

lwt flare ident 1992

This ident, called 'flare' was introduced and used in tandem with 'flying blocks' until 1996. ITV branding was dropped from both these idents in 1994.
video

LWT Christmas station ident, 1994

Copyright © London Weekend Television/ITVplc

lwt xmas 1992 ident

A Christmas version of LWT's 'flying blocks' ident
video

LWT main station ident, 1996

Copyright © London Weekend Television/ITVplc

lwt main station ident 1996

In 1996, LWT tweaked its logo, dropping the three stripes and designating each letter with a solid colour. This is the main ident and was at the vanguard of one of the last great ITV regional station ident packages.
video

LWT main station ident (long), 1996

Copyright © London Weekend Television/ITVplc

lwt main station ident (long) 1996

The longer version of the 1996 ident with 'subtitles' dog .
video

LWT 'formula one' station ident, 1996

Copyright © London Weekend Television/ITVplc

lwt formula one ident 1996

The 'formula one' version of the 1996 LWT ident.
video

LWT 'soccer' station ident, 1996

Copyright © London Weekend Television/ITVplc

lwt soccer ident 1996

The soccer version of the 1996 LWT ident.
video

LWT cyclic/bumper station ident, 1996

Copyright © London Weekend Television/ITVplc

lwt cyclic ident 1996

This ident was used for continuity links, immediately before commercial breaks.
video

LWT 30th anniversary station ident, 1998

Copyright © London Weekend Television/ITVplc

lwt 30th anniversary ident

This ident was part of a package of 30th anniversary versions of the ident used throughout the birthday weekend in August 1998.
video

LWT Christmas station ident, 1998

Copyright © London Weekend Television/ITVplc

lwt xmas 1996 ident

LWT's Christmas ident from 1998 .
video

LWT full station ident theme

Copyright © London Weekend Television/ITVplc

lwt ident theme in full and in stereo

This is the full theme to the 1996 LWT ident, in glorious stereo. The video accompanying it is a montage of the ident and break-bumper from the same era, produced by us as a bit of fun, and not ever broadcast.
video

LWT ITV hearts ident, 1999

Copyright © London Weekend Television/ITVplc

lwt itv hearts ident 1999

ITV's next attempt at corporate branding across the network was introduced in January 1999. The 'hearts' look was criticised by many and it certainly seemed bland compared to LWT's usual impressive efforts. It just wasn't upbeat enough for the weekend contractor and was changed for the more exciting 'videowall idents' after just one year.
video

LWT ITV hearts ident v2, 1999

Copyright © London Weekend Television/ITVplc

lwt itv hearts ident 1999 v2

Another version of the hearts ident, often used as a cyclic ident for continuity announcements.
video

LWT ITV hearts ident v3, 1999

Copyright © London Weekend Television/ITVplc

lwt itv heart ident v3

Another version of the hearts ident with one of the several filmed 'action' form-ups.
video

LWT ITV hearts ident (unused)

Copyright © London Weekend Television/ITVplc

lwt unused ident

Before the introduction of the corporate 'hearts' look in 1999, several experimental test versions of the ident were produced although not aired. This LWT example is interesting but, in reality, couldn't be less appropriate for a station like LWT. A grey, windswept, rural scene couldn't be less London Weekend if it tried!
video

Another LWT ITV hearts ident (unused)

Copyright © London Weekend Television/ITVplc

lwt unused ident

Another experimental LWT ident, never broadcast, but tried out before the introduction of the hearts look in 1999.
video

LWT ITV hearts Christmas/Millennium ident

Copyright © London Weekend Television/ITVplc

LWT christmas/new year millennium ident

Used across Christmas 1999 and New Year 2000, this festive ident was the last time the ITV hearts look would be used on London Weekend Television which started the new millennium with a new look.
video