LWT station idents of the 1980s
A look at London Weekend Television's production, presentation and local station idents from the 1980s.
LWT 'Your Weekend ITV' station ident, 1983
Copyright © London Weekend Television/ITVplc
The 3D 'Your Weekend ITV' logo was introduced in 1983 for local presentation and promotions. It was not used as LWT's network identification before programmes. |
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LWT Nightlife ident, 1981
Copyright © London Weekend Television/ITVplc
A 'neon' version of the LWT ident was introduced for use in late night junctions in the early 1980s. |
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LWT main station ident, "Solari" 1986
Copyright © London Weekend Television/ITVplc
A new local and network station ID in 1986 introduced red, white and blue on a white, textured background. At the time, the company claimed that its 'house' colours were always intended to be red, white and blue rather than orange, white and cyan, but the former trio of colours did not reproduce well on black and white television, and this would have been a problem in the 1970s. This is the main local ident, named 'Solari'. |
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LWT main station ident "Solari" (short) 1986
Copyright © London Weekend Television/ITVplc
The shorter cut of the LWT Solari station ident. |
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LWT main station ident, "Genesis" 1986
Copyright © London Weekend Television/ITVplc
This version of the 1986 station ident was used nationally, before networked programmes produced by LWT. Internally, it was known as 'Genesis'. ITV dropped the network production idents that appeared before programmes -- known as front caps -- in 1988 and Genesis was then used only locally in the LWT region. |
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LWT 21st anniversary station ident, 1989
Copyright © London Weekend Television/ITVplc
The company came of age in 1989 and commissioned a special set of anniversary idents based around a sundial theme. |
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LWT 21st anniversary station ident, 1989
Copyright © London Weekend Television/ITVplc
London Weekend Television implemented the ITV corporate ident, designed by English Markell Pockett, in autumn 1989. |
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