LWT station idents of the 1970s

 

A look at London Weekend Television's production, presentation and local station idents from the 1970s.


 

LWT main station ident, 1969/1970

Copyright © London Weekend Television/ITVplc

LWT oval station ident bw

A change of look for London Weekend, with the introduction of an oval ident with three hashed stripes, indicating the three days of the week that LWT broadcast.
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LWT main station ident, in colour, 1969/1970

Copyright © London Weekend Television/ITVplc

lwt main station ident 1970

The colour version of the London Weekend 'oval' ident, the jingle is very slightly different, too.
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LWT main station ident, 1972

Copyright © London Weekend Television/ITVplc

lwt main station ident 1972

The first version of London Weekend Television's famous 'river' ident, with different coloured stripes representing each day of the weekend, forming up to depict the path of the River Thames through London.
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Click here for a copy of the original score for the famous LWT river ident, composed by Harry Rabinowitz. Click the image on the left a larger version. Many thanks to regular contributor Trish Bertram for digging this out for us. Gavin Sutherland has the original and we thank him for giving us permission to use a copy on this site

LWT main station ident, 1978

Copyright © London Weekend Television/ITVplc

lwt river ident 1978

The second version of London Weekend Television's 'river' ident, with a return to using the full station name rather than just London Weekend. The ident jingle has also been updated.
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