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ON-AIR GRAPHICS |  |
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Programme Slides - 'Now and Next' |
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Used
for voice announcements before commercial breaks or to lead direct into
a programme. Our first two examples are 'unbranded' slides from the 1970s. |
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These slides from 1981, cleverly incorporates the LWT building logo. |
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Examples from the early 1980s, with striped LWT branding across the bottom
of the frame. |
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The
1983 LWT local ident makes an appearance on slides. These
were used throughout the early and mid-1980s. News slides were usually unbranded. |
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Slides
from the late 1980s 'white background' era. |
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London
Programme slide from 1988 when a stripy box theme ran through LWT presentation. |
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LWT's
21st anniversary was celebrated with a special pres package. Right, the
introduction of the corporate ITV look in 1989. |
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Slides
from the early and mid-1990s. |
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By
1996, the practice of using stills was disappearing in favour of promos
and animated holding idents before breaks. |
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