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ON-AIR GRAPHICS |  |
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[Production Endcaps] [Station Clocks] [Holding Slides] [Programme Slides]
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[Production Endcaps] [Station Clocks] [Holding Slides] [Programme Slides] |
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Programme Slides - 'Now and Next'
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| Used for voice announcements before commercial breaks or to lead direct into a programme. Our first two examples are 'unbranded' slides from the 1970s. |  |
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These slides from 1981, cleverly incorporates the LWT building logo. |
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| Examples from the early 1980s, with striped LWT branding across the bottom of the frame. |  |
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| The 1983 LWT local ident makes an appearance on slides. |  |
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| These were used throughout the early and mid-1980s. News slides were usually unbranded. |  |
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| Slides from the late 1980s 'white background' era. |  |
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| London Programme slide from 1988 when a stripy box theme ran through LWT presentation. |  |
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| LWT's 21st anniversary was celebrated with a special pres package. Right, the introduction of the corporate ITV look in 1989. |  |
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| Slides from the early and mid-1990s. |  |
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| By 1996, the practice of using stills was disappearing in favour of promos and animated holding idents before breaks. |  |
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| An example from the winter season of 1998. |  |
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